Delivery App Downloads Fall 21% in US and Canada, DoorDash to Dominate Installs
· 3h ago · Originally reported by PPC Land
Sensor Tower reports a 21% decline in delivery app downloads in the US and Canada. DoorDash is set to control 66% of installs among major apps after acquiring Instacart, with 26% of installs coming from paid advertising sources.
Why it matters
This shift highlights the growing role of paid user acquisition in the delivery app sector and signals increased market concentration, which could affect advertising costs and strategies.
Explain it like I’m new here
It's like fewer people are buying new video games, but one company is about to own most of the game stores and spends a lot on ads to get players.
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