DoorDash Invests $17 Billion in Instacart as RaceTrac Launches Retail Media Network
· 1h ago · Originally reported by The Drum
DoorDash is making a significant $17 billion investment in Instacart, signaling a major move in the commerce media space. Meanwhile, RaceTrac, a convenience store chain, has launched its own retail media network to tap into new advertising opportunities.
Why it matters
These developments highlight the growing importance of retail media networks, where retailers use their digital platforms to sell advertising, creating new revenue streams and targeting opportunities for brands.
Explain it like I’m new here
It's like your favorite grocery store letting brands pay to put ads on their app, and now even delivery apps want in on the action.
The deal
DoorDash → Instacart · investment · announced · $17B
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Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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