Meta's Muse and OpenAI's Comet dominate AI agent traffic to retail sites
· 26m ago · Originally reported by PPC Land
New data shows AI agent traffic to websites is concentrated almost entirely in two players: Meta's Muse generated 59% of October's agent requests and OpenAI's Comet just 3.6%. Around 85% of these agent visits landed on product and search pages, prompting questions about whether agents will convert into actual shoppers during Black Friday.
Why it matters
If AI agents become a major way people shop, advertisers and retailers will need to rethink how they measure traffic, serve ads and attribute sales to non-human visitors.
Explain it like I’m new here
Imagine two new kinds of 'shoppers' started walking through every store in town — almost all of them sent by just two companies — and stores are figuring out whether they actually buy anything.
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