Five more states join FTC suit against Hims & Hers over data sharing and billing
· 2d ago · Originally reported by PPC Land
Hims & Hers now faces claims from seven states in a joint FTC-led lawsuit, with counts rising from 9 to 16. The filing alleges the telehealth company uploaded 14 million consumer email addresses to Meta. Florida could seek up to $50,000 per violation.
Why it matters
Sharing customer emails with an ad platform without consent is a core privacy issue in digital advertising, and state-level penalties can add up fast. It signals regulators are scrutinizing how brands feed data to Meta for ad targeting.
Explain it like I’m new here
It's like a company handing your email to a friend to send you ads without asking, and now more states are joining the principal in punishing them for it.
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