Scrunch Adds Citation Optimization to Show Which Sources Drive AI Recommendations
· 1h ago · Originally reported by MarTech Series
Scrunch, owned by Sitecore, introduced Citation Optimization at Sitecore Symposium. The tool identifies the publishers, reviewers and third-party sources that AI assistants cite when recommending brands, so marketers can target outreach to those sources to earn more mentions in AI answers.
Why it matters
As consumers increasingly ask AI assistants instead of search engines for product advice, being cited by the right sources becomes a new visibility battleground for brands.
Explain it like I’m new here
It's like finding out which classmates the teacher listens to before picking a team captain, then befriending those classmates so you get picked.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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