MarkApp Launches Shelf, an AI Visibility Analytics Platform for Brand Mentions in AI Answers
· 38m ago · Originally reported by ExchangeWire
MarkApp, the programmatic media infrastructure company behind Pantheon, Harion, and MarkDash, has announced Shelf, an AI visibility analytics tool. The platform measures how AI assistants recommend brands, products, and stores, and turns that data into insights for advertisers.
Why it matters
As consumers increasingly get answers from AI assistants rather than search engines, brands need ways to track whether they show up in those AI-generated recommendations. Shelf signals that measurement vendors see 'share of AI answer' as the next measurement frontier.
Explain it like I’m new here
It's like a report card that shows how often a store assistant named 'AI' recommends your lemonade stand when someone asks it for a drink.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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