Explainer: Agentic commerce and the ACP, UCP and AP2 checkout protocols
· 43m ago · Originally reported by PPC Land
PPC Land outlines agentic commerce, where AI agents search, compare and purchase goods on a user's behalf. The piece explains the emerging checkout protocols enabling this, including ACP, UCP and AP2. It frames the shift as machines rather than humans completing the buying journey.
Why it matters
If AI agents start doing the shopping, they also control which products and merchants get considered, potentially reshaping search traffic, ads and how brands reach customers.
Explain it like I’m new here
It's like sending a robot assistant to the mall with your credit card, and the stores are building special checkout lanes just for robots.
Terms in this story
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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