Amazon Ads Approaches $20B in Q3, Focuses on Agentic AI for Growth
· 3h ago · Originally reported by Digiday
Amazon's advertising business is nearing $20 billion in third-quarter revenue, as the company introduces its Agentic AI tool to streamline ad buying. While the new AI promises to simplify the process for advertisers, it has also sparked concerns about transparency in how ads are placed and measured.
Why it matters
Amazon's rapid ad revenue growth and adoption of advanced AI tools could reshape how digital ads are bought and sold, impacting advertisers, agencies, and competitors. Transparency concerns highlight ongoing industry debates about trust and accountability in automated ad systems.
Explain it like I’m new here
Amazon is making lots of money from ads and is using smart robots to help people buy ads more easily, but some worry about how clearly they can see what the robots are doing.
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