Prime Video to Air Four Live Sports Events With Ads on Black Friday
· 1h ago · Originally reported by PPC Land
Amazon Prime Video will broadcast four live sports games, including NFL, NBA, and NHL, on November 27, with ads shown even to Ultra subscribers. Amazon anticipates its advertising revenue growth to accelerate this quarter.
Why it matters
This move highlights the growing importance of live sports in streaming ad strategies and signals Amazon's push to boost ad revenue, even among premium subscribers.
Explain it like I’m new here
Amazon is showing big sports games with ads to everyone, even people who pay extra, to make more money from advertisers.
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