Amazon Ads Launches New AI-Powered Advertising Tools
· 3d ago · Originally reported by MediaPost
Amazon Ads has introduced a suite of new artificial intelligence tools designed to enhance advertisers' ability to target and optimize campaigns. The announcement signals Amazon's continued investment in advanced technology for its advertising platform.
Why it matters
AI tools can help advertisers reach the right audiences more efficiently and improve campaign performance, making digital advertising more effective and competitive.
Explain it like I’m new here
It's like Amazon giving advertisers a smarter robot helper to show ads to the people most likely to care.
Read the original at MediaPost
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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