Netflix Hires Adtech Veteran to Bolster Its Growing Ads Business
· 2h ago · Originally reported by Business Insider
Netflix has brought on an adtech operator with experience tackling complex technical challenges, according to Business Insider. The hire signals continued investment in building out the streaming service's advertising capabilities.
Why it matters
Netflix is still early in monetizing its ad-supported tier, and experienced adtech hires suggest it is working to mature its ad infrastructure and compete with established players.
Explain it like I’m new here
It's like a new restaurant hiring a chef who's really good at fixing tricky kitchen problems, so they can serve more customers smoothly.
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