Disney Advertising
Sells ads across Disney+, Hulu, ESPN and ABC, one of the largest TV and streaming ad businesses.
New York, USA · disneyadvertising.com
What Disney Advertising does
Disney Advertising sells commercials across Disney's TV networks (ABC, ESPN, FX, National Geographic) and streaming services (Disney+, Hulu, ESPN streaming). It was one of the first big media companies to build its own ad tech for streaming, including a clean-room-style data platform.
It shows how traditional TV companies are shifting ad sales from Linear TV to streaming while keeping the upfronts model of selling big advance packages.
How it makes money
Brands buy ads by impression or ratings across Disney's linear and streaming inventory, via upfront deals and programmatic.
Where it meets invalid traffic
Logged-in streaming reduces fraud risk; programmatic access through DSPs still carries verification requirements.
Products
- Disney Compass
- Disney Select
- DRAX (Disney Real-time Ad Exchange)
- Disney Clean Room