Samsung Ads Adds Polls, Carousels and QR Codes to Its TV Surfaces
· 16h ago · Originally reported by TV Technology
Samsung Ads will introduce three new interactive ad formats — polls, product carousels and QR codes — across Samsung TV Plus and the Samsung TV home screen this month. The formats let viewers engage with ads directly on the connected TV interface rather than just watching them.
Why it matters
Interactive formats give CTV advertisers a way to drive measurable action (scans, votes, product browsing) on the biggest screen, a key step in proving TV ads work like digital ones.
Explain it like I’m new here
It's like turning a TV commercial into a magazine page you can poke at — you can vote, swipe through products, or scan a code with your phone right from the ad.
Read the original at TV Technology
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