Kantar Media
Global TV audience measurement and media intelligence company, sold to H.I.G. Capital in 2025.
London, UK · kantarmedia.com
What Kantar Media does
Kantar Media runs TV audience measurement in many countries outside the US, plus ad monitoring and media intelligence. It is used as the ratings currency in markets such as the UK and Brazil.
Its parent Kantar sold it to private-equity firm H.I.G. Capital in a deal completed in August 2025.
How it makes money
Contracts with industry bodies, broadcasters and advertisers for measurement and data.
Where it meets invalid traffic
Focuses on audience measurement rather than IVT detection.
Products
- Kantar Media Audiences
- Focal Meter
- Ad Intel
Latest Kantar Media news
Search allOut-Of-Home’s Moment: Why Physical Presence Has Become One Of Advertising’s Most Valuable Assets
CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics…