Samsung Ads and Kantar Report Shows CTV Increases Brand Consideration by 10.1%
· 41m ago · Originally reported by Indian Television Dot Com
A study conducted by Samsung Ads and Kantar found that connected TV (CTV) advertising led to a 10.1% increase in brand consideration. The research highlights the effectiveness of CTV as a channel for advertisers aiming to boost consumer interest in their brands.
Why it matters
This matters because it provides evidence that CTV advertising can be more effective than traditional channels in influencing consumer decisions, guiding marketers on where to allocate their budgets.
Explain it like I’m new here
It's like showing your favorite snack commercial on smart TVs and seeing more people want to try it afterward.
Read the original at Indian Television Dot Com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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