Samsung Ads Names Usha Yadav CTV Agency Lead for SMB Business
· 27h ago · Originally reported by Exchange4Media
Usha Yadav has joined Samsung Ads as Chief Manager - CTV Agency Lead (SMB). The appointment puts her in charge of agency relationships around Samsung's connected TV advertising business focused on small and mid-sized advertisers.
Why it matters
CTV is one of the fastest-growing parts of digital advertising, and hires like this signal how platforms are building out dedicated teams to sell TV-style ads to smaller advertisers.
Explain it like I’m new here
It's like a TV channel hiring a new salesperson whose job is to help small businesses buy ads on smart TVs.
Read the original at Exchange4Media
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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