De Beers Uses Samsung Ads to Reach 6 Million Households in India
· 8h ago · Originally reported by Indian Jeweller
De Beers has executed an advertising campaign using Samsung Ads, reportedly reaching 6 million households across India. The campaign leverages connected TV (CTV) inventory to promote De Beers' brand to a large audience.
Why it matters
This highlights the growing use of CTV platforms for targeted advertising in India, showing how luxury brands are embracing digital channels to reach consumers at scale.
Explain it like I’m new here
It's like De Beers put commercials on smart TVs in millions of Indian homes using Samsung's ad service.
Read the original at Indian Jeweller
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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