Samsung Ads Launches New Connected TV Tools and Content in Australia
· 1h ago · Originally reported by ecommercenews.com.au
Samsung Ads has introduced new tools and content offerings for connected TV (CTV) advertising in the Australian market. This move aims to enhance advertisers' ability to reach audiences through Samsung's smart TV platform.
Why it matters
As more viewers shift to streaming, advanced CTV tools help advertisers target and measure campaigns more effectively, making TV ads smarter and more relevant.
Explain it like I’m new here
It's like giving advertisers a better remote control to show the right ads to people watching smart TVs.
Read the original at ecommercenews.com.au
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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