Nelson Boyce named SVP, head of sales at Samsung Ads
· 2d ago · Originally reported by Indian Television Dot Com
Nelson Boyce has joined Samsung Ads as senior vice-president and head of sales. No further details on his remit or prior role were provided in the announcement.
Why it matters
Samsung Ads is a major player in connected TV advertising, so senior sales leadership changes there can influence how CTV inventory is packaged and sold to advertisers.
Explain it like I’m new here
It's like a big TV company hiring a new head of the team that sells ad space on its smart TVs.
Read the original at Indian Television Dot Com
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