Samsung Ads Adds Three Interactive Ad Formats to Samsung TV Plus
· 24h ago · Originally reported by MarTech Series
Samsung Ads is rolling out three new interactive ad formats on Samsung TV Plus, its free ad-supported streaming service. The formats are designed to keep viewers engaged during ad breaks rather than reaching for their phones, and span the wider Samsung TV ecosystem. Launch is set for November.
Why it matters
Interactive CTV formats address a real problem for advertisers: viewers drifting to mobile during ad breaks. If they work, they could make streaming ad inventory more valuable and measurable.
Explain it like I’m new here
Instead of just watching a commercial, the ad on your smart TV lets you click, play, or do something right on the screen — like turning a boring billboard into a game you can join.
Read the original at MarTech Series
Terms in this story
Ad pod
An ad pod is a group of video ads played back to back in a single ad break, like a traditional TV commercial break, common in CTV and long-form streaming.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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