Samsung Ads
Samsung's TV advertising business, selling ads on Samsung smart TVs and Samsung TV Plus.
Suwon, South Korea · samsungads.com
What Samsung Ads does
Samsung is the world's biggest TV maker, and Samsung Ads sells ads on its Tizen smart-TV home screens and its free ad-supported streaming service, Samsung TV Plus, using viewing data from ACR.
It helps advertisers reach streaming viewers and measure TV exposure across households.
How it makes money
Advertising and data fees on Samsung TVs and devices.
Where it meets invalid traffic
Device authentication counters spoofing, though bad actors often fake smart-TV traffic.
Products
- Samsung Ads DSP
- Samsung TV Plus
- Samsung Ads Home Screen
Latest Samsung Ads news
Search allSamsung Ads Executive Emphasizes Importance of Trust Over Pure Performance Metrics
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel…
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…