Samsung Ads debuts at Australian upfronts with incremental reach and attention guarantees
· 16h ago · Originally reported by Mi-3.com.au.
Samsung Ads has joined Australia's upfronts for the first time, using the annual TV buying event to pitch its connected TV inventory. The company is promising advertisers guaranteed incremental reach beyond linear TV and attention-based measurement, arguing audience saturation across channels has become impossible to ignore.
Why it matters
A major TV maker entering the upfronts shows how connected TV platforms are adopting TV-style commitments and guarantees to win ad budgets. It also signals that attention metrics are becoming a selling point, not just reach and price.
Explain it like I’m new here
It's like a new kid at school promising they'll only invite people to their party who weren't already going to yours — and they'll even prove it.
Read the original at Mi-3.com.au.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Upfronts
Upfronts are annual events and negotiations, mainly in the US, where TV networks and streaming services present upcoming programming and advertisers commit budgets in advance for the coming season.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
Samsung Ads Launches New Connected TV Tools and Content in Australia
Samsung Ads has introduced new tools and content offerings for connected TV (CTV) advertising in the Australian market. This move aims to enhance advertisers' ability to reach audiences through Samsung's smart TV platform.
Samsung Ads Introduces New Ad Formats and Tools at NewFront Event
Samsung Ads announced the launch of new advertising formats, tools, and expanded access during its presentation at the NewFront. These updates aim to enhance how advertisers reach audiences on Samsung's connected TV platform.
Samsung Ads Unveils New Brand Positioning to Address Media Fragmentation
Samsung Ads has introduced a refreshed brand positioning aimed at helping advertisers navigate the increasingly fragmented digital media landscape. The initiative is designed to clarify Samsung Ads' role and solutions within the complex…
Samsung Ads Introduces New CTV Ad Formats and Enhances Measurement Tools
Samsung Ads has expanded its connected TV (CTV) advertising offerings by launching new ad formats and improving its measurement capabilities. These updates aim to provide advertisers with more options and better insights into campaign…
Samsung Ads and Kantar Report Shows CTV Increases Brand Consideration by 10.1%
A study conducted by Samsung Ads and Kantar found that connected TV (CTV) advertising led to a 10.1% increase in brand consideration. The research highlights the effectiveness of CTV as a channel for advertisers aiming to boost consumer…
Exploring CTV Advertising Strategies to Reach Gamers on Big Screens
Samsung Ads' EMEA Gaming Lead discusses how brands can use connected TV (CTV) and Automatic Content Recognition (ACR) data to better understand and target gaming audiences, especially with major releases like GTA VI and Call of Duty. The…