Samsung Ads Appoints Nelson Boyce as SVP Ad Sales, Joining From Google
· 7h ago · Originally reported by Adweek
Samsung Ads has named Nelson Boyce senior vice president of ad sales. He joins from Google, where he served as managing director of Americas for Large Customer Sales within the Integrated Solutions Sector. No further details were provided.
Why it matters
Leadership hires at Samsung Ads signal where the TV maker's fast-growing advertising business is headed, which matters to anyone buying or selling connected TV inventory.
Explain it like I’m new here
Samsung's TV ad business just hired a new sales boss from Google, like a shop poaching a well-known manager from a bigger rival.
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