AI Overviews Linked to Drop in Clicks for French Sites, Search Console Data Shows
· 7h ago · Originally reported by PPC Land
A French website saw its daily clicks drop from 750 to 400 after the introduction of AI Overviews, with another site experiencing a similar decline. However, not all sites were affected, and it's unclear if Search Console data alone can confirm AI Overviews as the cause.
Why it matters
This highlights how changes in search engine features, like AI-generated summaries, can significantly impact website traffic and potentially digital ad revenue.
Explain it like I’m new here
When search engines show more answers themselves, fewer people click on websites, which can hurt those sites' earnings.
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