Google Shifts Demand Gen Display Opt-Out Controls to Ad Group Level
· 10h ago · Originally reported by PPC Land
Starting December 1, Google will require advertisers to manage Demand Gen Display opt-outs at the ad group level rather than campaign level. Integrations using the target_content_network setting to opt out will encounter errors, and Display-only ad groups will be paused.
Why it matters
This change affects how advertisers control where their ads appear, potentially impacting campaign management and performance for those using Google's Demand Gen campaigns.
Explain it like I’m new here
It's like moving the light switch for each room instead of having one for the whole house—now you control each ad group separately.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
The Trade Desk Reports First Revenue Decline Since Going Public in 2016
The Trade Desk has experienced its first drop in revenue since its initial public offering in 2016. This marks a significant shift for the programmatic advertising platform, which had previously shown consistent growth.
AI Overviews Linked to Drop in Clicks for French Sites, Search Console Data Shows
A French website saw its daily clicks drop from 750 to 400 after the introduction of AI Overviews, with another site experiencing a similar decline. However, not all sites were affected, and it's unclear if Search Console data alone can…
Google Ads MCP Server Adds Write Tools for Assets and Labels
Google Ads MCP server version 0.0.6 now enables default write access for assets and labels, though it still does not allow budget changes. The update raises questions about oversight of AI agents' actions, as documentation previously…
Open Markets Warns of AI Agent Dominance by Google, Amazon, Microsoft, Meta
A new report from Open Markets cautions that tech giants like Google, Amazon, Microsoft, and Meta could dominate the emerging AI agent ecosystem. The report highlights requirements such as merchants needing to use Google Merchant Center…
Google AI Studio Offers Free Maps API Access for Up to 100 Daily Calls per App
Google AI Studio now allows developers to build Maps-based applications with up to 100 free API calls per day. Workspace accounts are excluded from using the no-credit-card Maps Demo Key, and existing Cloud users may see reduced API…
Google Integrates AI-Powered Brand Overviews Into Knowledge Panels
Google is now featuring AI-generated brand overviews within its Knowledge Panel section. This update changes how brand information is presented in search results, leveraging artificial intelligence to summarize key details.