EXTE Demand Now Accessible to Publishers via Google Open Bidding
· 27m ago · Originally reported by ExchangeWire
Ad tech company EXTE announced its demand is now available through Google Open Bidding. The integration lets publishers add EXTE's demand sources into their monetisation setup within the Google ecosystem without requiring a separate direct integration.
Why it matters
Open Bidding is one of the main ways publishers connect outside demand to Google's ad exchange, so this widens EXTE's distribution and gives publishers another demand option competing in the same auctions.
Explain it like I’m new here
It's like a shop putting a new supplier's goods on its shelves so customers can buy them without making a special trip.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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