De Beers Uses Samsung Ads to Reach 6 Million Indian Households, Boosts Message Association
· 4h ago · Originally reported by The Retail Jeweller India
De Beers partnered with Samsung Ads to deliver its advertising to 6 million households in India, resulting in a reported 14% increase in message association. The campaign leveraged Samsung's connected TV ad platform to expand reach and engagement.
Why it matters
This shows how luxury brands are using connected TV advertising to target large audiences and measure campaign effectiveness, reflecting the growing importance of CTV in digital marketing.
Explain it like I’m new here
It's like showing a jewelry ad on smart TVs in millions of homes and then checking if more people remember the brand's message.
Read the original at The Retail Jeweller India
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
Samsung Ads debuts at Australian upfronts with incremental reach and attention guarantees
Samsung Ads has joined Australia's upfronts for the first time, using the annual TV buying event to pitch its connected TV inventory. The company is promising advertisers guaranteed incremental reach beyond linear TV and attention-based…
Samsung Ads Launches New Connected TV Tools and Content in Australia
Samsung Ads has introduced new tools and content offerings for connected TV (CTV) advertising in the Australian market. This move aims to enhance advertisers' ability to reach audiences through Samsung's smart TV platform.
Samsung Ads Introduces New Ad Formats and Tools at NewFront Event
Samsung Ads announced the launch of new advertising formats, tools, and expanded access during its presentation at the NewFront. These updates aim to enhance how advertisers reach audiences on Samsung's connected TV platform.
Samsung Ads Unveils New Brand Positioning to Address Media Fragmentation
Samsung Ads has introduced a refreshed brand positioning aimed at helping advertisers navigate the increasingly fragmented digital media landscape. The initiative is designed to clarify Samsung Ads' role and solutions within the complex…
Samsung Ads Introduces New CTV Ad Formats and Enhances Measurement Tools
Samsung Ads has expanded its connected TV (CTV) advertising offerings by launching new ad formats and improving its measurement capabilities. These updates aim to provide advertisers with more options and better insights into campaign…
Samsung Ads and Kantar Report Shows CTV Increases Brand Consideration by 10.1%
A study conducted by Samsung Ads and Kantar found that connected TV (CTV) advertising led to a 10.1% increase in brand consideration. The research highlights the effectiveness of CTV as a channel for advertisers aiming to boost consumer…