Samsung Ads Unveils New Brand Positioning to Address Media Fragmentation
· 1h ago · Originally reported by LBB - Little Black Book
Samsung Ads has introduced a refreshed brand positioning aimed at helping advertisers navigate the increasingly fragmented digital media landscape. The initiative is designed to clarify Samsung Ads' role and solutions within the complex world of connected TV and digital advertising.
Why it matters
As digital media becomes more fragmented across devices and platforms, advertisers face challenges in reaching audiences efficiently. Samsung Ads' new positioning signals its intent to help brands overcome these hurdles.
Explain it like I’m new here
It's like Samsung Ads is making a new map to help advertisers find people who are spread out in lots of different places online.
Read the original at LBB - Little Black Book
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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