Samsung Ads Introduces New CTV Ad Formats and Enhances Measurement Tools
· 1h ago · Originally reported by AdNews
Samsung Ads has expanded its connected TV (CTV) advertising offerings by launching new ad formats and improving its measurement capabilities. These updates aim to provide advertisers with more options and better insights into campaign performance on Samsung's smart TV platform.
Why it matters
As CTV viewership grows, advertisers need more engaging formats and accurate measurement to reach audiences effectively. Samsung's updates could help brands optimize their CTV ad strategies and understand their impact.
Explain it like I’m new here
It's like adding new types of commercials and better scorecards to your favorite streaming TV, so advertisers know what works best.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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