Cineverse's IndiCue Signs Connected TV Deal With Cannella Media
· 17h ago · Originally reported by Media Play News
Cineverse's IndiCue unit has signed a connected TV agreement with Cannella Media. Details of the pact were not included in the announcement excerpt. The deal links IndiCue's CTV capabilities with Cannella Media's advertising operations.
Why it matters
CTV partnerships like this show how ad dollars continue shifting from traditional TV to streaming, where targeting and measurement differ from legacy TV buying.
Explain it like I’m new here
It's like two companies teaming up so ads can show up on streaming apps instead of just regular TV channels.
Read the original at Media Play News
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