IndiCue Brings Its DSP to Cannella Media for CPA-Based CTV Buying
· 21h ago · Originally reported by TradingView
IndiCue is bringing its demand-side platform to Cannella Media, supporting its Performance+ CPA-based CTV business and direct programming media buying. The excerpt provided no further detail on terms or scope.
Why it matters
CPA-based CTV buying signals a shift toward performance pricing in connected TV, where advertisers pay for outcomes rather than impressions.
Explain it like I’m new here
It's like a TV ad deal where you only pay when someone actually buys something, instead of paying just for showing the ad.
Read the original at TradingView
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
CPA (cost per acquisition)
CPA (cost per acquisition) is the average advertising cost of getting one desired action, such as a sale, sign-up or app install, and also a model paying only for those actions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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