LinkedIn expands job-role TV ad targeting to UK, its third market
· 14h ago · Originally reported by PPC Land
LinkedIn is rolling out its job-role targeting for connected TV ads to the UK, its third market for the product. The B2B platform says Cisco reached 52% more midmarket accounts in early UK campaigns, with inventory available through LG and Titan OS smart TVs. Some reported figures appear to mix results from multiple markets.
Why it matters
It brings LinkedIn's professional targeting data into TV buying, letting B2B advertisers aim CTV ads at specific job roles rather than broad demographics. The caveat on which numbers are UK-specific matters for anyone judging the results.
Explain it like I’m new here
It's like being able to show a TV commercial only to people with certain jobs, instead of hoping the right viewers happen to be watching.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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