DemandSense Integrates With LinkedIn for Enhanced B2B Attribution and Analytics
· 3h ago · Originally reported by MarTech Series
DemandSense has joined the LinkedIn Marketing Partner Program, integrating its attribution and ad intelligence platform with LinkedIn’s Company Intelligence API. This partnership aims to provide B2B marketers with improved visibility into the buyer journey across the full sales funnel.
Why it matters
Better attribution helps marketers understand which ads and channels drive business results, making ad spend more efficient and measurable.
Explain it like I’m new here
It's like connecting your store's security cameras to see exactly which customers came in because of which ad.
Read the original at MarTech Series
Terms in this story
Attribution
Attribution is the process of assigning credit for a conversion, such as a sale, sign-up or install, to the ads, channels or touchpoints that a customer encountered beforehand.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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