Meta Ads Manager Adds 7 Product-Level Metrics for Catalog Campaigns
· 2h ago · Originally reported by PPC Land
Meta Ads Manager has introduced seven new product-level metrics for catalog campaigns, including spend, clicks, views, and attributed orders per product. These metrics are now visible in campaign charts, though Meta has not yet provided documentation on their calculation.
Why it matters
More granular metrics help advertisers better understand which products drive performance, enabling improved optimization and reporting for catalog-based campaigns.
Explain it like I’m new here
It's like getting a detailed report card for each item in your online store, so you know which ones are popular.
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