Scale AI Faces GDPR Complaints Over Tracking of Outlier AI Trainers
· 1h ago · Originally reported by PPC Land
Privacy group noyb has filed five GDPR complaints against Scale AI, alleging that tracking pixels from TikTok, LinkedIn, and Facebook were used while freelancers trained AI models for Outlier. Regulators in four European countries are considering whether to fine Scale AI, which does not have a base in the EU.
Why it matters
This case highlights growing scrutiny of how companies handle personal data in AI training, especially when using third-party tracking tools. It could set precedents for non-EU firms operating in Europe.
Explain it like I’m new here
It's like someone watching you do your homework online and sharing that info without asking, even if they don't live in your country.
Terms in this story
GDPR
The GDPR (General Data Protection Regulation) is the European Union's data protection law, applying since May 2018, which governs how organisations collect and use personal data about people in the EU.
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
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