Microsoft Reports 10% Growth in Search and Ad Sales Including LinkedIn
· 26h ago · Originally reported by PPC Land
Microsoft's latest results show a 10% year-over-year increase in combined search and advertising revenue, now including LinkedIn ad sales. The company no longer breaks out Bing's search-only ad revenue, and projects continued low-double-digit growth for the next quarter.
Why it matters
This matters because Microsoft is blending its ad revenue streams, making it harder to track Bing's standalone performance, and highlighting the growing importance of LinkedIn in its advertising business.
Explain it like I’m new here
It's like adding your lemonade stand sales to your cookie sales, so you can't tell how much money each one made by itself.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Revenue ex-TAC
Revenue ex-TAC is revenue minus traffic acquisition costs (TAC), the amounts paid to publishers and partners for the ad space or traffic, showing what an ad company keeps.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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