LinkedIn Launches Company Intelligence API for Attribution Partners
· 1h ago · Originally reported by PPC Land
LinkedIn has introduced a private API called Company Intelligence, which provides attribution partners with company-level data on both paid and organic engagement. This data can be matched to CRM revenue, enabling more precise measurement of marketing impact.
Why it matters
Access to granular engagement data helps marketers and attribution providers better understand how LinkedIn activity drives business outcomes, improving campaign optimization and ROI measurement.
Explain it like I’m new here
It's like LinkedIn giving trusted partners a special report card showing which companies liked their ads, so they can see if it helped make sales.
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