Engagement Minutes Emerge as New Metric for Measuring User Interaction
· 1h ago · Originally reported by PPC Land
Engagement minutes are being used by vendors to track the time users actively interact with content, such as scrolling, clicking, or typing. There is currently no Media Rating Council (MRC) standard for this metric, and definitions vary by vendor.
Why it matters
Understanding how long users actively engage with ads or content helps advertisers and publishers assess campaign effectiveness, but the lack of standardization can lead to inconsistent measurement.
Explain it like I’m new here
It's like counting only the time you spend actually playing a game, not just having it open in the background.
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