Nielsen Shifts Global R&D Focus to India, Now Drives 75% of Product Innovation
· 2h ago · Originally reported by indica News
Nielsen has reoriented its global research and development strategy, making India its primary hub for product innovation. The Indian center now accounts for 75% of the company's worldwide product development efforts.
Why it matters
This move highlights India's growing importance in the ad tech and measurement ecosystem, potentially accelerating innovation and cost efficiencies for Nielsen's global clients.
Explain it like I’m new here
It's like a big company moving most of its idea-making to one country because that's where they're getting the best results.
Read the original at indica News
Related stories
Nielsen Gauge Tracks Monthly US TV Viewing Across Broadcast, Cable, and Streaming
Nielsen Gauge is a monthly report that breaks down how much time US viewers spend watching broadcast TV, cable, and various streaming platforms. The report includes viewing shares for services like YouTube and Netflix, offering a…
Gracenote Advances Content-Based Targeting to Address CTV Show-Level Data Gaps
Gracenote, the Nielsen-owned content data and metadata provider, is expanding its content-based targeting capabilities for Connected TV advertising. The push aims to help advertisers identify and target audiences based on the actual…
Gracenote Expands Content-Based Ad Targeting Capabilities for CTV
Gracenote, the Nielsen-owned content metadata provider, is advancing its content-led targeting tools for connected TV advertising. The offering leverages detailed content metadata to help advertisers align ads with programming context in…
Gracenote Taps Content-Based Metadata to Improve CTV Ad Targeting
Gracenote is positioning its content metadata as a targeting solution for connected TV advertisers, aiming to help them reach audiences based on what people are watching rather than who they are. The move addresses a persistent gap in CTV…
Gracenote Launches Content-First, Privacy-Safe Targeting for CTV Advertising
Gracenote, the Nielsen-owned content metadata company, announced a new approach to CTV advertising that targets viewers based on content context rather than personal data. The solution aims to help advertisers reach audiences in a…
Nielsen to Develop 2027 Content Measurement Using Publisher Streaming Data
Nielsen has announced plans to enhance its content measurement by incorporating streaming data directly from publishers for its 2027 solution. The approach will use AI to help studios, distributors, creators, and brands analyze…