Gracenote Launches Content-First, Privacy-Safe Targeting for CTV Advertising
· 4h ago · Originally reported by businessnewsthisweek.com
Gracenote, the Nielsen-owned content metadata company, announced a new approach to CTV advertising that targets viewers based on content context rather than personal data. The solution aims to help advertisers reach audiences in a privacy-compliant way as traditional identifiers phase out.
Why it matters
This matters because CTV advertisers need new ways to target viewers without cookies or device IDs. Content-based targeting could become a key alternative as privacy regulations tighten globally.
Explain it like I’m new here
Instead of targeting ads based on who you are, Gracenote helps advertisers pick ads based on what you're watching — like putting a toy commercial during a kids' show, without needing to know anything about the viewer.
Read the original at businessnewsthisweek.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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