Tubi Launches First Global Brand Campaign With Australia Rollout
· 5h ago · Originally reported by Mediaweek
Fox's free ad-supported streaming service Tubi is expanding its brand presence to Australia with its first-ever global brand campaign. The move signals Tubi's push to grow its international footprint in the competitive AVOD and FAST market.
Why it matters
As ad-supported streaming services compete for viewers and ad dollars worldwide, Tubi's international expansion shows the growing importance of free, ad-funded platforms in markets outside the US.
Explain it like I’m new here
Think of Tubi like a free movie theatre that makes money from ads on the screen — now it's putting up billboards in a new country to get more people to come watch.
Read the original at Mediaweek
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
AVOD
AVOD (advertising-based video on demand) is streaming video that viewers watch on demand for free or at reduced cost, funded by showing ads before or during the content.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
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