Nielsen plans 2027 content measurement built on publisher streaming data
· 2h ago · Originally reported by PPC Land
Studios, distributors, creators and brands are due AI-assisted queries on cross-screen reach and time spent. Will future Gauge editions rest on them, and when?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Go deeper
Related stories
Best Buy Ads’ Patrick Albano: For Commerce Businesses, Sales Is the North Star
Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back up. That inversion shapes everything from how the company builds ad products to how it thinks about customer…
Magnite finds 54% of surveyed Swedes cite product relevance for ad recall
Swedish video streamers spend 2.5 hours a day, and 59% use a second device on CTV. The report omits fieldwork dates and error margins - how firm is the data?
Jounce Audit Finds 98% of Jamloop CTV Spend Classified as Premium Direct
Jounce has audited Jamloop's connected TV (CTV) ad spend, rating 98% as premium direct inventory. The audit covered campaigns across hundreds of national and local networks, providing advertisers with detailed log-level data. However…
Hallmark Media Adds iSpot Measurement for Streaming Ad Impact
Hallmark Media has integrated iSpot's measurement tools to track how ads on its streaming and FAST channels drive sales and website visits. This move follows iSpot's recent renewal with the Joint Industry Committee, enabling advertisers to…
Magnite's HP TV Plus Partnership Sparks Investor Interest in Ad Tech Capabilities
Magnite has secured a partnership with HP TV Plus, highlighting its role in powering advertising technology for connected TV platforms. This development is drawing attention from investors who are evaluating how such deals could impact…
Ad Tech Leaders Collaborate to Simplify TV Ad Buying Across Europe
Major ad tech companies have joined forces to streamline the process of purchasing TV advertising throughout Europe. This collaboration aims to address fragmentation and improve efficiency for advertisers seeking to reach audiences on…