TVision
Measures whether people in the room are actually watching the TV.
New York, USA · founded 2014 · tvisioninsights.com
What TVision does
TVision uses an opt-in panel with cameras on TVs to measure who is in the room and whether they are looking at the screen during shows and ads.
Its data feeds attention metrics for TV and CTV advertising.
How it makes money
Data licensing to networks, agencies and brands.
Where it meets invalid traffic
Focuses on human attention rather than IVT.
Products
- TVision attention data