VerificationPrivate
Adelaide
Attention metrics company scoring media placements on their likelihood to be noticed.
USA · adelaidemetrics.com
What Adelaide does
Adelaide scores ad placements with an "AU" attention metric, predicting how likely each impression is to capture attention and drive outcomes.
It is one of the leaders in attention metrics, an emerging alternative to viewability.
How it makes money
Fees for measurement and optimisation.
Where it meets invalid traffic
Attention scoring complements, but does not replace, IVT detection.
Products
- Adelaide AU
Latest Adelaide news
Search allLyra Technology Group Acquires Adelaide-Based Concept Data
Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided.