Teads Integrates Adelaide's Attention-Based Measurement and Optimization Tools
· 2h ago · Originally reported by MarTech Series
Teads has expanded its partnership with Adelaide to integrate real-time attention-based media quality measurement into Teads Ad Manager. Advertisers can now access native AU metric reporting and automated optimization across web and CTV campaigns.
Why it matters
This integration helps advertisers better understand and optimize for ad placements that are more likely to capture user attention, improving campaign effectiveness and media quality.
Explain it like I’m new here
It's like using a smart scoreboard to see which ads people actually notice, so you can show more of those and fewer that get ignored.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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