Teads Launches Enhanced Ad Manager for Unified Cross-Screen Campaigns and Measurement
· 18h ago · Originally reported by MarTech Series
Teads has introduced an upgraded version of its Ad Manager platform, aiming to unify campaign management across connected TV and digital channels. The new platform features AI-driven workflows, improved transparency, and integrations for measurement and performance tracking, targeting agencies and advertisers seeking streamlined, full-funnel strategies.
Why it matters
This update reflects the industry's push for more integrated tools that help advertisers manage and measure campaigns across multiple screens, improving efficiency and accountability.
Explain it like I’m new here
It's like having one remote control to manage all your TVs and devices, making it easier to see what's working everywhere at once.
Read the original at MarTech Series
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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