Teads Adds Adelaide AU Attention Metric as Floor Option for Advertisers
· 2h ago · Originally reported by PPC Land
Teads now allows advertisers to use Adelaide's AU attention metric as a floor when buying web and CTV InStream ads globally. Buyers can access real-time AU data alongside viewability and click-through rates, but details on pricing and floor levels have not been disclosed.
Why it matters
Attention metrics are becoming more important for advertisers seeking to ensure their ads are actually seen and engaged with, not just served. This move could help buyers avoid low-quality placements and improve campaign effectiveness.
Explain it like I’m new here
It's like only paying for movie seats where people are actually watching the film, not just sitting there.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Floor price (reserve price)
A floor price is the minimum bid a publisher will accept for an impression; bids below the floor are rejected, even if they are the highest bid in the auction.
Viewability
Viewability measures whether an ad actually had a chance to be seen on screen; the MRC standard is 50% of pixels in view for one second (display) or two seconds (video).
CTR (click-through rate)
CTR (click-through rate) is the percentage of ad impressions that result in a click, calculated as clicks divided by impressions, multiplied by 100.
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