Adelaide Adds Four Video Curation Partners as Attention Unit Network Grows
· 2h ago · Originally reported by PPC Land
Adelaide has expanded its Attention Unit (AU) ecosystem by onboarding Pixability, Sightly, Silverpush, and Cadent VuePlanner as video curation partners. These companies will help assess YouTube and CTV ad placements using Adelaide's attention metrics, bringing the AU partner count to 100.
Why it matters
This development highlights the growing adoption of attention-based measurement in digital video advertising, as more partners seek to validate and optimize ad placements beyond traditional metrics.
Explain it like I’m new here
It's like more movie critics joining a team to help advertisers pick the best spots for their commercials so people actually pay attention.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Curation
Curation is packaging inventory from many publishers, often combined with audience data and quality filters, into ready-made deals that buyers can purchase through their DSP.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Attention metrics
Attention metrics estimate how much people actually noticed or engaged with an ad, using signals like time in view, screen share, interaction and eye-tracking panels, beyond simple viewability.
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