Newton Research Executive Highlights Marketers’ Need for Actionable Insights Over More Data
· 1h ago · Originally reported by Beet.TV
Newton Research’s Davina Kent argues that marketers are overwhelmed by excessive, often conflicting data from various sources, making it difficult to make timely decisions. She suggests that the industry needs better tools to interpret and act on existing data rather than simply collecting more.
Why it matters
This underscores a common challenge in digital advertising: having too much uncoordinated data can hinder effective campaign management. Simplifying data interpretation can help marketers optimize their strategies and improve results.
Explain it like I’m new here
It's like having a pile of maps but no directions—you need help knowing which way to go, not just more maps.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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