Smartly Launches Intelligence Pro to Identify Diminishing Returns on Ad Spend
· 1h ago · Originally reported by PPC Land
Smartly has introduced Intelligence Pro, a tool designed to help advertisers spot when additional ad spending yields little extra value. Hearst Newspapers tested the Headroom feature, which leverages INCRMNTAL data, though details on pricing and accuracy remain undisclosed.
Why it matters
Understanding when extra ad spend stops being effective helps advertisers avoid wasting budget and improve campaign efficiency.
Explain it like I’m new here
It's like a tool that tells you when buying more snacks for a party won't make your guests any happier.
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